
Betfair and Paddy Power take a ₤ 5bn merger punt

26 August 2015

Betfair and Paddy Power are set to combine in a ₤ 5bn bet9ja's welcome offer that would develop one of the world's biggest online betting and gaming companies.
Final details are still being exercised, however the companies stated the deal had "engaging strategic logic" and improved their market position.
Paddy Power investors would own 52% of the combined organization, with Betfair financiers owning the yohaig code staying 48%.
The combined organization would have yearly revenues of some ₤ 1.1 bn.
"Discussions stay ongoing relating to the other terms of the yohaig code possible merger," a declaration stated on Wednesday, external.

The new group would be the UK online market leader with a 16% share, according to market information, passing a merged Ladbrokes/Coral on 14%, along with William Hill and the privately owned Bet365.
Shares in Betfair soared 17% to ₤ 30.60 on Wednesday, while Paddy Power jumped more than 18% in Dublin.

If the deal goes on, Breon Corcoran, boss of Betfair, would become president of the combined group, while his equivalent at Paddy Power, Andy McCue, would become chief operating officer.
'Everything about scale'
The combined company prepares to retain the "unique and complementary" Betfair and Paddy Power brands in Europe.
Mr Corcoran stated: "We basically believe this promotion code industry is everything about scale. By putting together two distinct however extremely strong brand names, we'll have a market leading position in the yohaig code UK, Ireland, Australia and in the United States."
Cormac McCarthy, Paddy Power's primary financial officer, stated the combination was an "attractive chance".
"The scale and ability is unmatched and would leave us in a far better place to contend in our present markets, where competitors is extreme," he stated.
Given the complementary nature of the two business, he was confident that any competitors issues might be overcome.

Paddy Power was founded in 1988, when 3 Irish bookmakers combined. It has 350 betting shops and is the third-largest online bookie.

Betfair, on the other hand, is offering a market - or betting exchange - that lets consumers bypass the need for a conventional bookmaker.

Based on their closing rates on Tuesday, Betfair was worth ₤ 2.4 bn and Dublin-listed Paddy Power was worth EUR3.4 bn (₤ 2.5 bn).

Industry mergers
Shareholders in Paddy Power would receive a special dividend of EUR80m.

There has actually been a flurry of merger activity in the gaming sector in recent months.
In July, online gaming firm 888 Holdings won a takeover fight for rival Bwin.party in a cash-and-stock bet9ja's welcome offer valued at about ₤ 898m.
The two companies had been in discussions since the middle of May.
Ladbrokes and Gala Coral likewise recently sealed a ₤ 2.3 bn merger.
Online gambling firm 888 buys Bwin
17 July 2015
CVC shelves Betfair takeover quote
14 May 2013