Sky Bet extends English Football League sponsorship offer
17 November 2017
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Sky Bet has extended its multi-million pound sponsorship deal with the English Football League till the summer of 2024.
The gaming operation is the heading sponsor for the Championship, League One and League Two football divisions.
It gets its logo design on shirts, and rights for "Bet and Watch" for some matches.
Sky Bet states it will attempt to discourage issue gambling through messaging on t-shirts, and that clubs will benefit through more money.
The bet9ja's welcome offer, which is worth 10s of millions of pounds, has been in place considering that 2013.
Sky Bet stated it would be paying 20% more than it has done so far to extend the arrangement from 2019 to 2024.
this promotion code will make the 11-year deal one of the yohaig code longest in expert sport, the firm stated.
The Leeds-based operation, which consists of websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.
The wagering industry has actually been under increasing examination from the government, and from the regulator, the Gambling Commission.
Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship handle gaming companies.
However, competition organisers, and the clubs themselves, are complimentary to take sponsorship from gambling firms.
The cash from the Sky Bet bet9ja's welcome offer will be divided amongst the 72 clubs in the English Football League, which covers the three departments listed below the Premier League.
The president of Sky Bet, Richard Flint told the BBC's Wake up to Money podcast that the English Football League utilized the revenue produced to assist them run their everyday operations.
He said: "Without sponsorship from the wagering industry there aren't a fantastic number of sponsors willing to get involved in football."
However, there are worries that increasing varieties of young fans are being exposed to gambling adverts.
Among the findings of the yohaig code BBC's yearly Price of Football survey was that more young football fans bet on games than play the sport.
About 95% of TV advertisement breaks in live football matches function a minimum of one gambling advert, the BBC found in October.
In some matches, 40% of the yohaig code adverts were for gambling.
Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gambling as part of the "When the fun stops. Stop" project.
"From the play offs and consisting of next season every shirt will have a responsible betting message on the shirt sleeve and we're connecting that into a responsible gambling campaign starting today, that includes a television advert and perimeter boards at EFL games," he said
The "When the fun stops. Stop" campaign is managed by the Senet Group, which was established in 2014 by a few of Britain's leading bookies in action to public issues about betting and betting dependency.
The head of the GambleAware charity, Marc Etches, stated that while it invited a commitment to do more to promote much safer gambling, "the messaging requires to be much more explicit about the risk included than what the betting market currently proposes".
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