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Using google analytics for creating a link shortener gives you the advantage of being able to generate neat urls while getting an understanding of the user behavior. You get to have performance metrics to monitor how many clicks and what sources of clicks the urls attract as well as determine how effective the campaign has been. In social media, e-mail, and advertisement management, reliable analytics will be very useful as well. Features such as google analytics ashburn reporting standards as well as the ability to simplify and minify URL structure will come in handy. Find a trusted link management service.
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